Technology or content? Chicken or egg?

In a situation of constantly developing new technologies, that are increasingly going digital, there raises a question: “Are all the markets ready for offers that include these technologies?” There exists a hypothesis that it is exactly a well-designed content offer that will be the key factor in the success of a paid service. So, what [...]

What are the content preferences often affected by?

The topic of content preferences is very broad and could be discussed endlessly since every country and every nation has its own peculiarities and preferences. Consumer habits lead to concrete consumer behavior. And still, anyway, sometimes marketing experts call consumer behavior a “black box” since reasons which lead to decision made by consumer are still [...]